Destination Uplift
Destination Uplift is a digital marketing education platform sponsored by Visit Lodi, built to help local businesses sharpen their marketing, reach more customers, and ultimately bring more visitors to our destination.
What is Destination Uplift?
Destination Uplift equips businesses, attractions, hotels, and resorts with current marketing trends, tactics, and tutorials, with a practical focus on what you can implement right away.
This program is open to any business in Lodi. If you serve visitors or want to, you’ll get outsized value fast.
What you get:
As a Destination Uplift participant, you’ll have access to:
- Educational webinars you can join and learn in real time (and learn with others), or watch the on-demand recording.
- Access to an extensive library of digital marketing courses, tutorials, and resources.
- Continuous updates, with new resources added regularly so your marketing stays current
How to participate:
- Register for the entire year of webinars or choose just the upcoming webinar (even if you cannot attend live, registering ensures you receive the recording)
- Attend live or watch on-demand, then apply one improvement each month. Small moves compound.
2026 Webinar Schedule
Must-Do Marketing Tactics for Small Businesses - January 15, 2026
Jumpstart your small business’s online presence with an essential digital marketing crash course, including tactics you can implement on your website, email campaigns, and social platforms.
This kickoff session includes time set aside to show participants how to create their free account and access the course library.
Social Media Publishing Tips & Tricks – February 19, 2026
Streamline your posting process and learn practical tips to make your social content more consistently engaging.
E-mail Marketing Best Practices – March 19, 2026
Learn trends and best practices for impactful email marketing, including automation, segmentation, and funnels that nurture subscribers in meaningful ways.
Metrics That Matter – April 16, 2026
Uncover valuable data sources hiding in plain view and learn how to use them to improve future digital marketing campaigns, with tips for every level of expertise.
How to Prove That Your Marketing Efforts Work (Or Don’t) – May 21, 2026
Track performance effectively and measure impact using key metrics, plus how to set up conversion tracking in Google Analytics 4 and connect it to the bigger picture.
Search Engine Optimization You Can Do – June 18, 2026
An SEO crash course to improve visibility and attract more customers, packed with actionable tactics you can implement immediately.
Optimizing Your Website for Engaged Users – August 20, 2026
Create a website that engages and drives results with landing pages that convert, stronger calls-to-action, and a brand story that carries across your site.
Claim Your Spaces on Google, Yelp, & TripAdvisor – September 17, 2026
Everything you need to know about how to “Claim Your Spaces” on major user-review platforms like Google, Yelp, and TripAdvisor.
Data Driven Campaigns on a Budget – October 15, 2026
Find overlooked data sources and use them to improve future digital marketing campaigns on social networks.
How to Add Secondary Networks to Your Marketing Mix – November 19, 2026
Go beyond Facebook and Instagram with strategies for platforms like Pinterest, TikTok, and YouTube, including content ideas and real-world examples to drive engagement and business.
DOWNLOAD A PDF OF THE WEBINAR SCHEDULE
You can sign up for each class above as registration comes available, or you can:
FAQS
Is this really free?
Yes, your participation is FREE. This service as provided by Visit Lodi to elevate and enhance the marketing and promotion of Lodi. Nothing to buy; no sales pitches.
Should I sign up for the whole year or one webinar at a time?
It is up to you. By signing up for the entire year, you won't have to come back and register each month. One sign up and you're in for all of the webinars in 2026.
Do I have to attend live?
No. Register and you’ll receive the recording if you can’t make it.
Who is it for?
ANY Lodi business, especially tourism and hospitality partners who want more visibility, stronger storytelling, and measurable results.